'As an owner, we're proud to have contributed to a brilliant start-up developed within the framework of a 200-year-old media company,' said Bonnier Growth Media CEO Ulrika Saxon in a statement. And growth seems to be the primary motivator behind the deal, with both Bonnier and Toca Boca emphasising the potential for global expansion. Until now, Toca Boca and Sago Mini were part of the Growth Media division at the Bonnier Group, a media company based in Sweden. You'll be seeing a lot more of us, in many new places, over the coming months and years.' 'We're really excited to make this change and look forward to what is to come. 'We share the same vision of creating fantastic experiences for kids, and we think we can accomplish this better and faster together,' Toca Boca's founders said in a joint statement. Though the terms of the deal were not disclosed, Spin Master is a substantial organisation with 950 employees and more than $1 billion in revenue last calendar year. Now, with 140 million downloads accrued and a separate company, Sago Mini, focused on products for younger children, the Toronto-based toy company Spin Master has closed a deal to buy them both.

Apps that have the quality that kids deserve.' Apps that are gender neutral and let kids decide without bias. According to the company's two founders, Björn Jeffery and Emil Ovemar, the product focus was clear from the beginning: 'Apps that encourage open-ended play. Toca Boca and its sister company Sago Mini have been acquired by the Canadian toy company Spin Master for an undisclosed fee.Ī specialist in creating interactive toys and games for kids, the Stockholm-based Toca Boca was founded five years ago, its first two apps created by a team of just seven people.

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